Bring Something Crafted to the Shelf
Small-batch artisan foods, chef-developed in Santa Cruz County, California. Distinctive flavors, shelf ready presentation, and products created to give independent retailers something worth discovering.
SMALL BATCH – CHEF DEVELOPED – CALIFORNIA CRAFTED
CRAFTED TO STAND OUT. BUILT TO SELL.

CHEF DEVELOPED
Built from the Kitchen not the boardroom.
Small-Batch products developed with a chef-driven approach to flavor, balance, and versatility.
SHELF READY
Built from the Kitchen not the boardroom.
Distinctive products with polished presentation, retailer-friendly formats, and packaging made to stand out on the shelf.
SMALL-BATCH CRAFTED
Made with intention & love of the Craft.
Focused production allows us to prioritize quality, character, consistency, and the details that make a product worth discovering.
DISCOVER THE 3G COLLECTION
Small- batch foods with distinctive character, shelf presence, and a story behind every product.
SMALL BATCH GOURMET JERKY
Chef-developed, small-batch jerky crafted with bold, distinctive flavors and a premium artisan presentation. Built to stand apart on the shelf and give customers something worth coming back for.
FOUR SIGNATURE FLAVORS • TWO RETAIL SIZES • WHOLESALE READY
CRAFTED ARTISAN SAUceS
Chef-developed sauces built around bold flavor, versatile application, and distinctive shelf presence. Crafted in small batches to turn everyday favorites into something unmistakably 3G.
SIGNATURE RECIPES • BOLD FLAVOR • VERSATILE APPLICATION
PRESERVES ✦ GLAZES ✦ JELLIES
Chef-developed preserves, glazes, and jellies crafted in small batches with layered fruit, herbs, spice, and unexpected flavor combinations. Distinctive products designed to bring something memorable to the shelf.
FRESH LOCAL FRUIT • UNEXPECTED PAIRINGS • DISTINCTIVE FLAVOR
BUILT FOR INDEPENDENT RETAIL
Distinctive products are only part of the equation. 3rd Generation is built to give independent retailers a memorable artisan line backed by practical wholesale support.
DISTINCTIVE ON THE SHELF
Artisan products with a visual identity and flavor profile designed to stand apart from conventional grocery brands.
PRACTICAL OPENING ORDERS
Approachable opening quantities let independent retailers introduce the line without committing to oversized inventory.
BUILT FOR REORDERS
Practical wholesale formats and approachable opening orders make it easy to test the line, find what sells, and reorder with confidence.
BRING 3RD GENERATION ARTISAN FOODS TO YOUR SHELVES
Interested in carrying 3rd Generation Artisan Foods? We work directly with independent retailers to build approachable opening orders around the products and quantities that make sense for their store.